How to Get More Sales for Your Business — Making the Best use of Features and Benefits
Thinking back, when I first started working on Ads for paid search I was taught that I needed to include ‘benefits’ over ‘features’ in the ad copy. I struggled with it. For a very long time. I couldn’t differentiate between benefits and features. More often that not I felt that the line of difference between the two was very thin and could cross-over any time. I was wrong, and it took a very long time for me to figure it out.
I was also stumped by the question,
“If I write only about the benefits of the product, how will my customers know which feature is responsible for the benefits?”
Understanding how to use features and benefits in your sales copy writing will spell the difference between success and failure.
I created a video explaning this topic in detail. There are examples you may relate to and find useful.
Thanks for reading, and don’t forget to watch the video below.
